Are you a seasoned marketing professional with a passion for fintech? Trustcrow, a leading Lagos-based fintech company specializing in B2B digital escrow solutions, is seeking a dynamic Product Marketing Manager to join their team. This full-time position offers an exciting opportunity to lead and execute comprehensive marketing strategies that drive brand growth and product adoption.
About Trustcrow
Trustcrow is a USA-registered company with operations in Nigeria, providing a secure platform that escrows funds between transacting parties until agreed-upon goods, services, or assets are delivered. This innovative approach safeguards buyers from sell-side performance failures and sellers from buy-side payment failures, ensuring enhanced transparency, protection, and efficiency in transactions.
Role Overview
As the Product Marketing Manager, you will be at the forefront of Trustcrow’s marketing initiatives, responsible for:
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Developing and executing a full-funnel digital marketing strategy across various channels, including paid media, SEO, email, content, social, affiliate, influencer, and partnership channels.
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Leading performance marketing campaigns on platforms like Google and Meta to drive user acquisition and optimize return on ad spend (ROAS).
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Crafting compelling product positioning and messaging aligned with market needs and customer segments.
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Utilizing analytics tools such as Google Analytics, Meta Ads Manager, and HubSpot to monitor campaign performance and generate insights.
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Overseeing CRM, email automation, and lead nurturing strategies to increase engagement and customer retention.
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Collaborating with internal teams (Product, Design, Sales) to create marketing assets and execute cross-functional campaigns.
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Managing the digital marketing budget and reporting on campaign and lead performance.
Qualifications & Requirements
To succeed in this role, candidates should possess:
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A degree in marketing, communications, or a related field.
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At least 6 years of marketing experience, with a minimum of 2 years in growth-focused roles.
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Proven experience leading and executing multi-channel digital campaigns.
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A data-driven mindset with deep knowledge of analytics, A/B testing, and funnel metrics.
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Strong project management skills and the ability to work in a fast-paced environment.
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Experience with digital channels such as Google Ads, Meta Ads, SEO, email marketing, and CRM tools.
Location & Employment Type
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Location: Ikoyi, Lagos
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Employment Type: Full-time
Why Join Trustcrow?
Joining Trustcrow means becoming part of a forward-thinking fintech company that values innovation and integrity. As a Product Marketing Manager, you’ll have the opportunity to shape the company’s marketing strategies, work with a talented team, and contribute to the growth of a platform that is transforming secure transactions in Nigeria.
Application Deadline
The job posting was made on May 28, 2025. Interested candidates are encouraged to apply promptly.
How to Apply
Interested and qualified candidates should forward their CVs to: careers@gotrustcrow.com using “Product Marketing Manager” as the subject of the mail
