Are you a seasoned digital marketing professional with a passion for innovation and strategic leadership? Workday, a leader in enterprise cloud applications, is seeking a Principal Digital Marketing Manager to spearhead its marketplace initiatives. This pivotal role offers an exciting opportunity to influence the company’s growth trajectory and enhance its digital presence.
 About Workday
Workday is renowned for delivering enterprise cloud applications for finance and human resources. With a commitment to innovation and customer success, Workday provides a dynamic environment where creativity and leadership thrive.
 Role Overview
As the Principal Digital Marketing Manager, you will be at the forefront of Workday’s marketplace strategy. Your responsibilities will include:
Strategic Leadership: Develop and execute comprehensive digital marketing strategies to drive marketplace growth.
Cross-Functional Collaboration: Work closely with product, sales, and analytics teams to align marketing efforts with business objectives.
Campaign Management: Oversee the planning, execution, and optimization of digital campaigns across various channels.
Data-Driven Decision Making: Utilize analytics to assess campaign performance and implement improvements.
Innovation: Stay ahead of industry trends to introduce cutting-edge marketing techniques.
 Ideal Candidate Profile
The ideal candidate will possess:
Experience: A minimum of 7 years in digital marketing, with a focus on marketplace strategies.
Leadership Skills: Proven ability to lead cross-functional teams and drive results.
Analytical Acumen: Strong proficiency in data analysis and performance metrics.
Communication: Excellent verbal and written communication skills.
Adaptability: Ability to thrive in a fast-paced, dynamic environment.
 Why Workday?
At Workday, you’ll be part of a collaborative culture that values innovation and professional growth. The company offers:
Competitive Compensation: Attractive salary and benefits package.
Career Development: Opportunities for continuous learning and advancement.
Inclusive Environment: A diverse workplace that fosters creativity and inclusion.
 Application Process
Interested candidates are encouraged to apply through the official Workday careers portal. Ensure your resume highlights relevant experience and showcases your achievements in digital marketing.
