Digital Marketing Officer at Westfield Consulting Limited – Apply Now

Westfield Consulting Limited, a leading provider of Human Resource and Strategic Management Services, is seeking a skilled Digital Marketing Officer to join their team in Victoria Island, Lagos. This full-time position offers an exciting opportunity to lead digital marketing initiatives for a prominent mortgage bank, enhancing brand visibility and driving online engagement.

About Westfield Consulting Limited

Founded in January 2012, Westfield Consulting Limited combines over 45 years of cumulative experience in management and consultancy. The company is renowned for its innovative approach and excellence in service delivery, making it the first choice for clients across various sectors. With a client retention rate of 70%, Westfield Consulting is committed to fostering a motivated and committed workforce.

Job Purpose

As the Digital Marketing Officer, you will be responsible for planning, implementing, and monitoring the bank’s digital marketing strategy to increase brand awareness and improve marketing efforts.

Key Responsibilities

• Strategy Development: Develop and implement a digital marketing strategy that aligns with the bank’s goals.

• Market Research: Conduct market research to identify marketing opportunities and negotiate media coverage.

• Campaign Management: Track the effectiveness of digital marketing efforts using various web analytics tools.

• Collaboration: Collaborate with internal teams to create landing pages and optimize the user experience.

• Digital Advertising: Utilize techniques including paid search, SEO, and PPC for online marketing purposes.

• Email Marketing: Oversee the bank’s email marketing campaigns and send out targeted emails to customers.

• Social Media Management: Manage the company’s social media profiles and presence, including Facebook, LinkedIn, and additional channels.

• Website Optimization: Plan, execute, and measure experiments and conversion tests.

• Website Maintenance: Manage the redesign of the bank website and maintain it, keeping it updated with engaging and relevant content.

Requirements

• Education: First degree in a numerate or business-related discipline.

• Experience: Minimum of 3 years of work experience in digital marketing, preferably within the Financial Services Industry.

• Skills:

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).

  • Working knowledge of ad serving tools (e.g., DART, Atlas).

  • Experience in setting up and optimizing Google AdWords campaigns.

  • Strong analytical skills and data-driven thinking.

  • Up-to-date with the latest trends and best practices in online marketing and measurement.

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

  • Experience in optimizing landing pages and user funnels.

Benefits

• Salary: Between ₦3,100,000 and ₦5,100,000 per annum.

• Grade Range: ABO – SBO.

• Other Benefits: Competitive compensation package with opportunities for professional growth.

Application Deadline

June 20, 2025

How to Apply

Interested and qualified candidates should send their recent CV to: victor.allu@westfield-consulting.com using the Job Title as the subject of the email.

Please note that only shortlisted candidates will be contacted.