Are you passionate about the outdoors and skilled in product marketing? AllTrails, a leading platform for outdoor enthusiasts, is seeking a Remote Product Marketing Manager to drive their marketing strategies and campaigns.
About AllTrails
AllTrails is the most trusted and used outdoors platform globally, helping people explore the outdoors with hand-curated trail maps, photos, reviews, and user recordings from a community of millions in 150 countries.With over 75 million downloads, AllTrails is frequently ranked as a top-5 Health and Fitness App.
Job Role Overview
As a Product Marketing Manager, you’ll lead go-to-market campaigns for new features and integrated campaigns that inspire users to spend more time outdoors. Collaborating with cross-functional teams, you’ll develop and execute projects that align with AllTrails’ mission.
Key Responsibilities
Drive the seasonal marketing roadmap, including outlining themes, product launches, and key initiatives.
Lead cross-functional integrated marketing campaigns for new features and storytelling.
Monitor and report on campaign performance, identifying metrics and opportunities for improvement.
Build innovative go-to-market strategies using consumer, competitive, and internal insights.
Ensure all consumer-facing work adheres to AllTrails’ brand standards.
Act creatively and resourcefully to solve challenges and dive into new projects as needed.
Qualifications
5+ years of experience in consumer product marketing, integrated marketing, and/or brand marketing.
Strong analytical skills with the ability to pull insights from internal dashboards (e.g., Looker).
Insatiable curiosity about marketing trends, competitors, and relevant analogs.
Proven track record of leading cross-functional initiatives.
Strong collaboration skills with empathy, open-mindedness, and humility.
Comfort with ambiguity and self-direction.
Passion for the outdoors.
Bonus Points:
Experience in consumer tech and/or the outdoor industry.
Experience with subscription-based companies.
Background in brand management and/or brand strategy.
Compensation & Benefits
Salary:$140,000 – $170,000 per year.
Benefits:Health, dental, and vision insurance; unlimited PTO; flexible parental leave; remote work equipment stipend; annual continuing education stipend; and more.
Perks:Trail Days (no meetings on the first Friday of each month to explore new trails), discounts on subscriptions and merchandise, and a commitment to your personal and professional growth.
How to Apply
Ready to join a team that’s passionate about the outdoors and making a positive impact? Apply now through Remote Africa.
