Promasidor Nigeria, a leading African company committed to delivering unique brands that bring pleasure and practicality to millions of consumers, is currently recruiting for the position of Digital Marketing Specialist. This role presents an exciting opportunity for professionals passionate about digital transformation, brand growth, and consumer engagement in the fast-paced FMCG industry.
About Promasidor Nigeria
Promasidor is well known for its wide range of quality products across Africa. With a strong heritage and a vision to empower communities, the company continues to create value through innovation and strategic brand positioning. Working with Promasidor means being part of a purpose-driven organization that combines tradition with modern strategies to stay ahead in the consumer market.
Job Overview
The Digital Marketing Specialist will be responsible for implementing and executing digital strategies that strengthen brand presence, drive consumer engagement, and boost e-commerce growth. This position requires expertise in managing digital campaigns, content creation, analytics, and cross-functional collaboration.
Key Responsibilities
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Develop and execute digital marketing strategies aligned with brand and business objectives.
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Lead integrated digital campaigns across SEO, SEM, social media, paid advertising, and influencer partnerships.
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Manage brand visibility on platforms such as Facebook, Instagram, Twitter, and TikTok with engaging content.
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Monitor analytics, track KPIs, and provide performance reports to guide decision-making.
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Collaborate with sales, e-commerce, and creative teams for seamless campaign execution.
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Optimize websites and content for search engines to increase organic traffic.
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Stay updated on digital marketing trends and innovations, particularly in the FMCG space.
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Manage the digital marketing budget effectively to maximize ROI.
Requirements & Qualifications
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Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
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3–5 years of proven experience in digital marketing, preferably in FMCG or consumer-focused industries.
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Professional certifications (Google, Digital Marketing Institute, etc.) are an added advantage.
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Strong knowledge of SEO, SEM, content marketing, email marketing, and social media strategies.
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Proficiency in digital marketing tools such as Google Analytics, SEMrush, Facebook Ads Manager, Hootsuite, and Canva.
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Excellent communication, analytical, and creative problem-solving skills.
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Strong understanding of consumer behavior and digital trends in the Nigerian market.
Personal Attributes
The ideal candidate should be results-driven, proactive, adaptable to changing digital landscapes, and skilled in fostering innovation to enhance brand growth.
Location
Lagos, Nigeria
Why Join Promasidor?
Promasidor offers a dynamic work environment where professionals can contribute to impactful projects, collaborate across diverse teams, and grow their careers in the FMCG industry.
How to Apply
Interested and qualified candidates should click the link below to apply:
Ochazy NG
Silas NG
