Business Development Manager at Wema Bank Plc: Role, Requirements & Career Growth -

Wema Bank Plc, Nigeria’s longest‑surviving indigenous bank, continues to evolve—especially in digital banking via its flagship platform ALAT. Its Business Development Manager (BDM) role is critical in driving deposit growth, enhancing revenue streams, and acquiring new customers in branches across Lagos and beyond .

Job Summary

The Business Development Manager at Wema Bank is a full‑time, branch‑based role (e.g. Lagos – Ajeromi‑Ifelodun or Apapa). The primary objective? Maximize sales opportunities, achieve and exceed branch financial targets and foster cross‑selling within assigned products and customer segments

Core Responsibilities

1. Deposit Mobilization & Portfolio Management

Mobilize deposits and grow both retail and corporate account bases.
Manage branch portfolios and develop quality risk assets

2. Customer Acquisition & Relationship Building

Acquire new customers, nurture relationships, and ensure digital channel adoption.
Coordinate RM activities and drive month‑on‑month revenue growth

3. Cross-selling & Channel Deployment

Identify opportunities with Trade Finance, off‑balance sheet products, EFT, and virtual banking; coach team members on product knowledge

4. Risk & Data Governance

Maintain high‑quality branch data and proactively manage portfolio risk, in line with Wema’s policies

5. Financial & People Leadership

Monitor finances,, revenue, expenses, P&L, drive profitability and efficiency.
Coach, mentor, and upskill relationship officers and staff to meet performance goals

6. Service Culture & Expansion Strategy

Foster a stellar customer service culture, addressing complaints, and identifying new market opportunities for expansion

Required Qualifications & Skills

Minimum Bachelor’s degree (B.Sc./HND) in any field; MBA or digital-marketing qualifications are advantageous
12–15 years of relevant experience in sales, marketing, or distribution within banking .
Certification with CIBN preferred
Strong knowledge of credit administration, deposit & lending dynamics
Excellent communication, interpersonal, and strategic thinking skills.
Digital-savvy with a commitment to excellent customer experience

Why You’ll Love This Opportunity

Competitive Benefits: health coverage, parental leave, leave allowance, year‑end bonus and more
Career Path: work closely with zonal and regional heads, gaining visibility and leadership exposure.
Innovative Environment: join Wema Bank’s push into digital excellence via ALAT and embrace a future-ready banking culture

Tips for Applicants

Quantify your impact: Showcase past successes in deposit mobilization, revenue growth, and cross‑sell achievements.
Highlight leadership: Share stories of team development, coaching, and mentoring.
Emphasize digital skills: Demonstrate familiarity with e‑channels, virtual banking, and digital marketing.
Show risk acumen: Detail how you’ve managed credit quality, compliance, and data accuracy in prior roles.