Location: Japan, Tokyo
Industry: Enterprise Software
Experience Level: Senior Management
Application Deadline: End Date: July 18, 2025 (30+ days left to apply)
Workday, a leading provider of enterprise cloud applications for finance, HR, and planning, is seeking a dynamic and experienced professional to join their team as the Principal Marketing Manager. This pivotal role offers an exciting opportunity to lead strategic marketing initiatives, collaborate with cross-functional teams, and enhance Workday’s brand presence in the market.
Key Responsibilities
As the Principal Marketing Manager, you will:
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Develop and Execute Marketing Strategies: Lead the creation and implementation of comprehensive marketing strategies that align with Workday’s business objectives and drive growth.
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Collaborate with Cross-Functional Teams: Work closely with product, sales, and other internal teams to ensure cohesive and effective marketing campaigns.
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Enhance Brand Presence: Develop initiatives to strengthen Workday’s brand presence and positioning in the market.
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Analyze Market Trends: Monitor and analyze market trends and competitor activities to inform marketing strategies and maintain a competitive edge.
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Manage Marketing Budgets: Oversee the allocation and management of marketing budgets to ensure optimal use of resources.
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Lead Marketing Campaigns: Plan and execute marketing campaigns across various channels, including digital, events, and content marketing.
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Measure Campaign Effectiveness: Track and report on the performance of marketing campaigns, using data-driven insights to optimize future initiatives.
Qualifications and Experience
To be considered for this role, candidates should possess:
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Educational Background: A Bachelor’s Degree in Marketing, Business, or a related field. An MBA is preferred.
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Industry Experience: Extensive experience in B2B marketing, preferably within the enterprise software or SaaS industry.
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Leadership Experience: Proven track record of leading and managing marketing teams and initiatives.
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Strategic Thinking: Strong ability to develop and execute strategic marketing plans that align with business goals.
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Analytical Skills: Proficiency in analyzing market data and using insights to drive marketing decisions.
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Communication Skills: Excellent verbal and written communication skills, with the ability to present ideas clearly and effectively.
Desired Skills and Competencies
The ideal candidate will demonstrate:
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Innovative Thinking: Ability to think creatively and develop innovative marketing strategies that differentiate Workday in the market.
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Collaboration: Strong interpersonal skills and the ability to work effectively with cross-functional teams.
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Adaptability: Capacity to adapt to changing market conditions and adjust marketing strategies accordingly.
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Project Management: Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
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Customer Focus: Deep understanding of customer needs and the ability to develop marketing strategies that address those needs.
Work Environment and Culture
At Workday, you can expect:
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Inclusive Culture: A diverse and inclusive work environment that values different perspectives and experiences.
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Career Growth: Opportunities for professional development and career advancement within the company.
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Collaborative Teams: A collaborative and supportive team culture that encourages innovation and creativity.
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Work-Life Balance: Commitment to work-life balance, offering flexible work arrangements and support for personal well-being.
How to Apply
Interested and qualified candidates should: APPLY HERE
Silas NG
